What I Learned About Ishigaki Beef

It’s good. Hella good. When it comes to wagyu, I have to say Ishigaki beef stole my heart. Yes, I’d pick this over Kobe beef any day. It’s simply unforgettable. Lucky for us, this was widely available in Okinawa. Makes sense since the Ishigaki islands are basically neighbors. Getting the meat fresh should be easy. And what I’ve been finding out since my encounter of this beef has been eye opening. First of all, most, if not all, of the cattle raised to produce the world renown wagyu, such as Kobe and Matsuzaka, have been brought in from Ishigaki. There’s just some special characteristics of this breed that’s making them more sought out. And now the island is producing their very own grade for regional consumption. Marketed as a “healthier” fat, the beef has grown in popularity in the recent decade. Fortunately for us, we leveled up in this sitting of with Ishigaki beef.

In an unassuming section of Mishiki Public Market, there’s a small little shop named Shishiya serving cuts of this beef. It seems to be a local hang out with the occasional tourists, like us. And when I say small I mean there’s bar seating for about six inside with several tables outside. It’s an eat-and-go spot. But for us, it was a night of overindulgence.

We stopped by before lunch to make reservations for dinner at 7pm. It looked as though this wasn’t a normal thing for them, but they took my name anyways. We really wanted a seat at the bar and sure enough, that night, we got them!

The staff was very accommodating. The host did his best to drop any English he knew while letting us know his favorite cuts. Given the many cuts to choose from, we were happy with any advice. After we ordered and got our drinks, the cooking started. We watched as the chef worked his magic. He was very thoughtful presenting each dish, letting me snap a photo and explaining how to eat it. Oh and you gotta try beef with yuzukoshō, a citrus salt and pepper paste. That stuff was amazing. Sorry horseradish, I’ve found a new lover. Back to the beef. It tender and the fat was not overwhelming. Usually the richness limits of Kobe beef limits you to one cut of steak. This stuff… wow. I could keep eating. We had to order more. The sirloin. The rump. The hamburger. It went on and on. Oh it was shameful. By the end of the meal, we had five cuts of beef along with our appetizers. The host must have thought it was our last meal. And thinking back, it sorta was. We were in heaven.

Shishiya (ししや)

3 Chome-1-1 Makishi
Naha, Okinawa Prefecture 900-0013 Japan
+81 98-869-5448

Verdict: As an inexpensive introduction into Ishigaki beef, this place is a must.


Makishi Public Market

Similar to Tokyo’s Tsukiji Fish Market, heading to the Makishi Public Market means you’re looking for fresh local seafood. They do sell other things, but if it’s sashimi you want, good sashimi you’ll get. What you want to do here is to order food on the first floor and have the restaurants on the second floor prepare it. It does cost extra to have them prepare anything. Quite frankly if you’re only getting sashimi, you’re basically paying for a seat.

For us, we wanted a few cooked dishes. The place we picked  charged us ¥500 and had a recommendation on which fish vendor to visit. This is common and I don’t think one place does this better than another. Or at least, that’s what I like to think given the food preparation is simple. We choose a place given the atmosphere, fun and lively, but not too crowded. We talked over how it all worked then went downstairs. There were about ten different shops to visit and surprisingly they had Mandarin speaking workers. They must get a fair share of Chinese tourists. Once we went through everything we wanted to try, we let them know which restaurant we would be at. After paying we went upstairs and waited. The food came out within ten minutes. First was the sashimi which was no surprise. The workers behind the counter were focused on preparing sashimi. And no, this isn’t the type of place you want handcrafted nigiri. This was local eating.

The restaurant staff was attentive for the lunch crowd. There was only one but she was effective catering about seven large parties. All we needed extra to the meal were the beers, Orion beer that is. I was a happy camper after this meal.

Makishi Public Market (第一牧志公設市場)

2 Chome-10-1 Matsuo
Naha, Okinawa Prefecture 900-0014, Japan

Verdict: If you check it out, be a little patient and check out prices at all the shops.


A Bowl of Umibudo

You usually see umibudo as a side dish. However here at this Ganso Umibudo, they celebrate this savory sea grape as the main dish. It’s a rice bowl topped with umibudo, nagaimo, ikura, and uni. Put together so beautifully it was a bit heartbreaking to eat.

The restaurant is easy to get to if you have a car. It’s right on the 58 and has parking in the back. Once inside, the atmosphere is relaxed. The waitress sat us down in the center tables. On the walls you can see all the celebrities that have given the place a visit. They have definitely benefitted from being featured in travel shows. And after eating their famous dish, I can see why. It’s pretty unique.

Ganso Umibudo (元祖 海ぶどう 本店)

6092−1 Onna, Kunigami District
Okinawa Prefecture 904-0411, Japan
+81 98-966-2588

Verdict: Worth seeking out to try. Get the set with the Okinawa soba if you want a big meal.


Jirocho Sushi

You may think finding good sushi in Japan would be easy right? Well, if you know Okinawa, you’re in for a surprise. It will take a bit of work, weeding out those that focused on rolls, to find a premium place offering quality fish and a dedication to the craft of nigiri. Enter Jirocho Sushi, a restaurant right by Araha Beach in Chatan.

Once I got to the restaurant I was eager to try out the omakase. Inside, the restaurant was big with about three sections, the bar, the center dining area surrounded by sunken seating around the windows, to the more intimate dining area located off the main area. It looked like most of the locals ate in that section while the foreigners, myself included, sat in the brighter sections of the restaurant. I chose the sushi bar like any other lost hipster doing what he’s been conditioned to do, which was fine for me. They brought out an English menu and maybe it was the jetlag, but I ordered a feast.

Service was great and the food hit the spot. I know I’m a bit spoiled when it comes to sushi. And while I left satisfied, I did enjoy the other dishes more than the chef’s selection of nigiri. It was the same variety of fish I find at most restaurants. Yeah, I wish I wasn’t this much of a snob. 🙁

Jirocho Sushi (次郎長寿司)
1 Chome-12-9 Nakagami District
Chatan, Okinawa Prefecture 904-0116, Japan
+81 98-936-6266

Verdict: An above average place when it comes to selection and quality.


Okinawa Soba

You can’t avoid Okinawa Soba if you wanted to on this island. Everywhere you turn, you’ll see a shop serving up this classic that you probably never seen outside of Japan. Not sure why this local dish hasn’t made it to the popup scene. Maybe that’s a good thing. Let’s keep this local secret here. And whenever I want another bowl, I’ll just have to come back to the Ryukyu Islands. I don’t mind, really.

There’s a whole bit of history behind this bowl of noodles, including its misclassification as a soba noodle. But putting that aside, it’s a lighter noodle soup than its close relative, ramen. Made with pork as its primary protein along with the pork broth, you’d expect the bowl to be overpowering, but it was nothing like that. It was perfect, especially when you’re dealing with the summer heat.

Although, in a span of seven days I’ve had about five meals that involved Okinawa Soba, I’m only going to highlight three. Not like the others were bad. These were the eye opening belly happy places that if you could only pick one, I’d say try one of these. I mean that’s why you’re here reading this right?

Hamaya Soba (浜屋そば)
2-99 Miyagi, Nakagami
Chatan, Okinawa Prefecture 904-0113, Japan
+81 98-936-5929

This was my favorite place. It was the third helping of soba for the week and instead of getting overloaded, I got re-energized over the stuff. It actually felt more like “Why didn’t I eat here all week?” I happened to be snorkeling right by the restaurant along the Sunabe Seawall and looked up this place for a post swim meal. What a find!

The place is foreigner friendly with their signs, menus, and staff. And I guess it must be pretty popular because a film crew was on location filming the kitchen. Not a bad sign. So how was the bowl? Simply delicious. Even on a hot day I found myself finishing the bowl completely. I guess I needed to stay hydrated. I can’t say the same for the jushi rice. Only able to get through half of it before deciding not to stuff myself.


Must go! Get some snorkeling in while you’re out here.


Teianda (てぃあんだー)
1 Chome-6-10 Ameku
Naha, Okinawa Prefecture 900-0005, Japan
+81 98-861-1152

Now this was the first place I had Okinawa Soba. It was nearby where I was staying by so I stopped by. It had a small coffee shop feel. A small space for you and your friends to stop by and get a bowl of noodles. It’s self serve when it comes to getting water, but I was there to try out this much talked about bowl of goodness. After trying out all types of soba throughout the week, I had to place this on the list. They delivered a solid rendition of this classic.

They’re situated behind a shopping center and difficult to get to without a car. Parking is on the other side of the street (in case you can’t read Japanese).


If you happen to be close by and don’t want to deal with tourists and crowds. Don’t go too late because they did run out of their jushi rice.


Banjutei (番所亭)
473 Kina, Nakagami District
Yomitan, Okinawa Prefecture 904-0302, Japan
+81 50-5872-5326

We were on the hunt for beni-imo (purple sweet potato) soba noodles, but we arrived late and they were out. However, they had something else for us to try, a bowl of Okinawa Soba made with green noodles. That was interesting to try and write about. Because of the creativity, it made the list. Sure there’s the purple noodles to try next time, but to keep within the theme of this post, it’s about the noodle soup, which surprisingly enough was good.

This restaurant was had English menus which helped in the service department for ordering food. However, the rest is up to you if you wanted water or tea. They have a machine which you need to know a bit of Japanese or even Chinese to use. Keep that Google translate close at hand.


Swing by for beautiful photos of food that won’t leave your tummy disappointed.

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